Digital Challenge

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We are AV Dawson, operators of the port of Middlesbrough and provider of multimodal logistic services across the UK and internationally.

AV Dawson operates the Port of Middlesbrough and uses various reporting processes to ensure effective decision-making throughout all business functions. Each business function operates in data silos to produce reports based on their specific data solution already in place.

The reports are then used to assess business performance and guide decision-making. The existing APIs and data sets have an inconsistent data structure creating challenges and delays to produce reports for each business function.

Managers play a key role in the production of reports which impacts their quality and accuracy considering the human bias and delay between data production and interpretation.

Thus, creating discontinuities across functions and biased decision-making at a higher level and an inability to build in trend forecasts. This creates further challenges to verify the data accuracy and take actions based on continuous data validation.


People current state and future state

Current state

Future state

Managers
The reports creation takes time and due to data inconsistency and human intervention they can be biased impacting the quality of the information shared.

Managers
Each business function can produce quick reports and snapshots of the department's current health at any time to validate decision-making. Business performance is quicker and easier to access allowing time savings and efficient on-demand decision-making.

Directors
Decisions are made based on the information, which can be biased and outdated by the time they have to take a decision. There will sometimes be the need to question data in the reports, in which case the reports need to be ran again leading to duplicated effort.

Directors
Decision-makers are now able to take efficient decisions backed-up by correct and verified data. The information provided by data-based reports provide clarity on business performances on all timescales as well as historical trends.

Data related role
Roles within business functions need to access data for day-to-day tasks.

Data-related roles
All data-related staff can access the necessary company data in real-time and read-only to support their key activities.

Trainers
Although systems and software differ depending on business function, training needs to be delivered to ensure a good interrogation of data by staff to preserve data quality.

Trainers
Training material and delivery are consistent throughout the entire company. Training needs for upskilling can easily be identified and rolled out within each business functions.

Staff
All cross-functional staff must comply to the needs and requirements of each department, multiplying the amount of training and reducing efficiency and upskilling possibilities. Suboptimum UI/UX doesn’t engage staff with operational systems and limits new integrations.

Staff
Staff are engaging with systems and developing better insights and processes for their daily job. Improved user experience and ownership make it easier to use systems which enables staff to produce better outcomes in their roles and anticipate potential issues.

Technology current state and future state

Current state

Future state

Data
Data is a key resource on which most decision are made. It is an abundant resource that can be easily manipulated due to the existence of multiple "single truths" and the lack of methodology in place to ensure data validity throughout.

Data
Cross-disciplinary data can now be accessed through a single portal of reliable data, offering multiple audience outputs based on reporting requirements. This increases efficiency while offering safeguarded data access for enhanced decision-making at every level.

Systems
Although data remains a consistent resource available in SQL, it is not used at the best of its potential as it is utilised in siloed systems that often do not communicate without human intervention. The need to extract and interrogate data and then integrate it into other systems can impact data quality, decision making as well as overall business performance and efficiency. Thus, highlighting a missed opportunity for accurate and valuable trend forecasting.

System
A data management solution for Managers and Directors to easily forecast trends, produce on the fly reports, deliver real impact to all stakeholders, and ensure the relevance of future investments by utilising digital technology to its fullest.

Finance current state and future state

Current state

Future state

Transformation
Digital transformation has highlighted the potential for organisations to streamline inefficient processes and utilize data effectively but AV Dawson has not fully utilised the potential of digital transformation.

Transformation
AV Dawson is leading digital transformation within the industry by showcasing tangible examples of digital innovation which wins hearts and minds of their employees by realising benefits for employees and the business alike.

Time
Time is spent on creating reports and interpreting what the data means for the business.

Time
Little to no time is assigned to reporting tasks across business functions so the focus can be on valuable decision-making aimed at increasing economic, social and environmental impacts.

In scope

  • Business gains i.e., cost savings, efficiency, work smarter
  • Scalable solution
  • Multiple API's capability
  • Security of databases
  • Run on multiple platforms/devices
  • Easily accessible reporting with visualisation of data
  • Persona-based UX and UI structure
  • Consultative approach on best practices (systems) for future references
  • Data validation methodology

Out of scope

  • Reporting content output
  • Data and system infrastructure/networking
  • Changing current systems (SQL)
  • Data generation/origins
  • In house processes for people & data access
  • Data belongs to AV DAWSON

Digital Challenge

Empowering action through data

We are open to any product or service ideas which:

Will bring together and visualise multimodal logistics data sources to empower AV Dawson to generate business reports which can aid objective decision making.

Products and services which:

  • Visualise the vital signs of our company?
  • Visualise a data-valid decision-making process?
  • Organise and present our data to improve our decision making to improve performance?
  • Make data sets communicate effectively to develop business efficiency?
  • Unlock the potential of existing data to drive decision-making?
  • Enable better business decisions based on informed and verified data?
  • Give the right users access to the correct data based on user profiles?

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