Marketing and Events Co-ordinator

EDGE is a leader in innovation, enabling change to create a positive impact on people, organisations and society. We support our clients to realise better solutions, faster, through a collaborative design approach which puts people at the heart of everything we do.

We partner with public, private and third sector organisations including well-known organisations such as The National Trust, Newcastle University, Teesside University, Gateshead Council, Durham County Council, Innovate UK, Connected Places Catapult, Tees Valley Combined Authority, St John Ambulance, Procter & Gamble, NHS trusts and many more.

Since 2015 our work has led to a number of spin-out organisations and we work closely with these organisations. In particular, we developed and span out:

• Innovation SuperNetwork, the innovation network for the North East of England, working with 60 partners and over 5,000 businesses to drive innovation in the region, for the benefit of the region
• Rural Design Centre, working with rural communities, businesses, public authorities and researchers to co-design solutions to complex rural challenges.

We are North-east based and particularly passionate about the role design-led innovation can play for residents, communities, small businesses and large organisations in the North but we also want to showcase what the North can do for the rest of the world.

The way we do things is focused on bringing together different ideas, perspectives and resources to develop innovation that can change the world. Principles of open innovation and design thinking run through everything we do and we are becoming recognised as thought leaders in these fields.

We are very excited to be growing in size and impact and want to welcome a Marketing and Events Co-ordinator to the team who will be trained and empowered to develop and deliver marketing plans and high profile innovation events.

1. Develop, implement, and manage marketing campaigns that promote our programmes, products, and services.
2. Support the planning and execution of a variety of events, ensuring they align with our marketing strategies and business goals.

Digital Marketing:

• Develop and execute digital marketing campaigns across various channels, including email, social media, search engines and display advertising
• Manage the company's social media profiles and online presence, creating engaging content that drives traffic and engagement
• Monitor and analyse the performance of marketing campaigns, using data to optimise and improve results
• Collaborate with the design team and external providers to create compelling graphics and videos for digital campaigns
• Stay up-to-date with the latest digital marketing trends and technologies to ensure our strategies remain effective and innovative
• Conduct keyword research and optimise content for SEO to increase organic search visibility and website traffic
• Assist in the management of the company website, ensuring content is current, relevant, and engaging
• Develop and manage email marketing campaigns, including designing templates, segmenting audiences, and analysing performance metrics

Events Co-ordination:

• Plan and execute a variety of events, including conferences, exhibitions, webinars, and company-led events
• Co-ordinate all aspects of event logistics, including venue selection, catering, transportation, and equipment
• Develop event marketing strategies to drive attendance and engagement, including creating promotional materials and managing registration processes
• Collaborate with internal teams and external organisations to ensure seamless event execution
• Ensure all events align with the company’s brand and marketing goals, creating memorable experiences for attendees
• Handle any on-site issues during events, ensuring a smooth and professional experience for all participants

People are at the centre of our work, whether understanding their behaviours and what that means for design or working collaboratively in teams to deliver what is needed. Therefore, the following skills and experience are especially important for us:

• A self-starter with an ability to work independently and as part of a team in a fast-paced environment
• Experience in digital marketing with an understanding of what it takes to successfully deliver externally-focused marketing activities
• Strong understanding of digital marketing channels and tools, including social media platforms, email marketing, and SEO
• Excellent organisational and project management skills, with the ability to manage multiple projects simultaneously
• An understanding of delivering events, including larger, more complex events
• Creative thinker with strong problem-solving skills
• Excellent written and verbal communication skills
• Proficiency in marketing software and tools, such as Google Analytics and Mailchimp
• A positive attitude to partnership working, both internally and externally
• Flexibility to working hours as required for events

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Experience with CRM systems and marketing automation tools
• Experience of WordPress and Adobe Creative Suite would be desirable
• Direct experience in delivering events would be highly desirable, particularly in business to business events

It is the start of an exciting time for Edge and the successful applicant will play a pivotal role in shaping the future of our organisation so we encourage applicants to reach out to learn more about us and the role.  You can do that by emailing susan.ross@ed-ge.uk  Title: Please tell me more about the Marketing and Events Co-ordinator.

You can apply by sending your C.V. and covering letter explaining why you think you would be great for the role to hello@ed-ge.uk.

Deadline for applications: Monday 19th August noon.

This role will initially be working on the Tees Valley Innovation Challenge. This project is delivered by Edge Innovation Ltd and Health Innovation North East and North Cumbria on behalf of the Tees Valley Mayor and Combined Authority, and the Tees Valley Business Board, funded through the UK Shared Prosperity Fund.